Design and user experience research

Creating an engaging online experience calls for an integrated approach to design, combining many skills. We have built a design group which is based in creative visual design, but with its own integrated user experience researchers and information architects.

Our in depth knowledge of recruitment means we fully understand the market and the business drivers that power your business. We consider all aspects of website design from analysing audience needs and information structures to building well organised and highly navigable sites that fully express our clients brand values.

Branding and visual design

For most of our clients, their online presence is a major part of how people experience their brand. Where you have a pre-existing brand that you wish to translate into an online product we can produce web designs that are aligned to your vision and strategic goals, creatively building on your current brand tone and visual style.

We can also create a completely new brand for your product, taking you from paper concepts through to a large scale communication design that improves the effectiveness of your marketing and engages your target audience.

[ Pages from a visual identity by Madgex created for the TotalJobs catererglobal.com site and a small fragment of the informational architecture of the Guardian Jobs site ]

User experience research

To your customers, the user interface is the product

At Madgex we take pride in our complex job board infrastructure, but we also understand that it's just an enabler.

To your customers, the only thing that matters is what they see on the screen in front of them, and whether it helps them find a job or post an ad. The experience has to be simple, intuitive and fluid.

To quote Arthur C. Clarke:"Any sufficiently advanced technology is indistinguishable from magic". That's our philosophy for the Madgex Job Board, and everyone in the company plays a part in making it happen.

Good user experience means good business

We don't just care about user experience for the feel good factor. There's another, more crucial motivation: a good user experience maximises your revenue. The Madgex Job Board is carefully designed to convert casual visitors into loyal, regular users.

Conversion rates are usually seen as dry statistics, but not at Madgex. We understand that conversions aren't numbers, they are people. We ensure that our product looks after them and makes their lives easy, so they become loyal customers.

User experience customisations

Our clients all have different needs, different customers and different business models. For this reason, the Madgex Job Board is highly customisable.

To ensure that your customisations have the best possible usability and conversion rates, we offer a range of user research services, including usability testing, prototyping, ethnography and eye tracking.